Asides

Tip #2

Aside January 23, 2015 Alpine

Red is a Dark Colour

Don’t put red text
on a dark background

or Dark text
on a Red background

Aside January 23, 2015 Alpine

The fear of LOSS is greater than the desire for GAIN.
This means you should tell your target audience what they will lose if they don’t act now.

Your prospect fears losing something MORE
than he wants to gain or achieve something.